TEACHING
Here you can find an overview of the courses offered by the Chair of Marketing and Innovation Management, as well as information on topics and the allocation procedures for theses.
BACHELOR MODULES
Legend
Type
LLecture
EXExercise
SEMSeminar
PSProject Seminar
CSCase Study
Semester
Takes place
In-person lecture
Synchronous (live-streamed lecture)
A recording will be provided on StudIP
| Bachelor Modules | Type | Semester | Language | |||||
|---|---|---|---|---|---|---|---|---|
| SS'25 | WS'25/26 | SS'26 | WS'26/27 | SS'27 | WS'27/28 | |||
| International Marketing | L EX |
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EN |
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| Consumer Behavior | L |
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GER |
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| Seminar on Consumer Research | SEM |
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GER | |||
| Scientific Writing | EX |
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GER | |||
MASTER MODULES
Legend
Type
LLecture
EXExercise
SEMSeminar
PSProject Seminar
CSCase Study
Semester
Takes place
In-person lecture
Synchronous (live-streamed lecture)
A recording will be provided on StudIP
| Master Module | Type | Semester | Language | |||||
|---|---|---|---|---|---|---|---|---|
| SS'25 | WS'25/26 | SS'26 | WS'26/27 | SS'27 | WS'27/28 | |||
| Pricing Strategy | L EX |
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EN |
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| Discrete Choice Modeling | L |
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EN |
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| Marketing Research | L EX |
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GER |
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| Advanced Research Methods (NEW) | L EX |
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GER |
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| High-Tech Marketing (NEW) | L |
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EN |
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| Research Project | CS |
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GER |
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| Current research approaches in marketing | SEM |
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GER EN |
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| Practice Project (NEW) | CS |
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GER |
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| Research Colloquium | SEM |
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GER |
FINAL THESES
Theses at the Chair of Marketing and Consumer Behavior
Application Procedure for Bachelor's Theses
Application Procedure for Master's Theses
Bachelor’s Thesis Application
Master’s Thesis Application
GUIDELINES AND TIPS FOR ACADEMIC WORK
Guidelines for Scientific Writing at the Chair of Marketing and Consumer Behavior
Guidelines for Scientific Writing at the Chair of Marketing and Innovation Management
12 Basic Rules for Writing Academic Texts (Source: Prof. Bizer)
7 Rules for a Good Presentation (Source: Prof. Bizer)
Do you have any questions?
Are you unsure whether a course is the right choice for your goals? Please do not hesitate to contact us.
Chair of Marketing and Consumer Behavior
Platz der Göttinger Sieben 3
(Oeconomicum)
Secretary's Office in Room 1.220
37073 Göttingen
Tel.: 49 (0)551 / 39-27328
Fax: +49 (0)551 / 39-25849
Mail: marketing@wiwi.uni-goettingen.de
Office hours: By appointment
