Current research approaches in marketing
Course for Master's Programmes
Module M.WIWI-BWL.0078
Lecturer: Prof. Dr. Yasemin Boztug
Contact Person: Ahmet Samet Ergün
Required Examination:
- Research paper: 15 Pages written in English or German
- Group presentation of research paper: 10-15 minutes per person, slides and presentation in English
- Total of 6 credits
Learning outcomes/core skills:
- In this seminar, students will conduct an independent, systematic, and structured analysis of a current pricing strategy topic
- Understand research development by reviewing relevant articles from highly ranked journals
- Critical discussion of the contents
- This seminar helps to prepare students for writing an academic thesis which meets the standards of a master degree in economics
Timetable
| Schedule | Description |
|---|---|
| 30.01.2025, 12:00 noon - 14:00 pm | Introductory Session and Topic Presentation, Room: Oec 0.168 (You will find the presentation slides here) |
| 14.02.2025 | Application deadline through seminar registration |
| 17.03.2025 | Application deadline in FlexNow |
| 19.05.2025 | Submission of the seminar paper by Email |
| 12.06.2025, 09:00 am - 18:00 pm | Final presentation, Room: tba |
| 13.06.2025, 09:00 am - 18:00 pm | Final presentation, Room: tba |
Introductory Session and Topic Presentation:
Thursday, 30.01.2025, 12:00 - 14:00
Room: Oec. 0.168
Application Deadlines:
Friday, 14.02.2025 (seminar registration)
Monday, 17.03.2025 (FlexNow)
Paper due by:
Monday, 19.05.2025
Final presentations:
Thursday,12.06.2025, 09:00 - 18:00
Room: tba and
Friday, 13.06.2025, 09:00 - 18:00
Room: tba
Contact Person: Ahmet Samet Ergün
