The Digital Platforms and Markets research field focuses on technologies that are offered on digital and often multi-sided platforms and markets. In addition to typical topics such as acquisition and consumption (e.g. on e-commerce platforms), transformations through technologies that lead to new forms of work (e.g. “Algorithmic Management” and “The Future of Work” through online labor platforms) are considered in particular. The focus here is on the investigation of technologies in platform ecosystems with regard to new user experiences and interaction patterns of the actors involved (i.e. operators, providers and users) and the resulting implications for platforms and the individuals, organizations and societies organized around them.

Possible research questions are:

• 
  How do users react to the
  introduction of new technologies (e.g. generative AI,
  voice-based agents)? Which features are
  particularly attractive and interesting for users?
  
• 
  How does the introduction of new technologies change the interaction patterns between actors on platforms? How can platforms act to best support and orchestrate this introduction in terms of sustainability?
  
• 
  Do users perceive injustice in the interaction with
  algorithmic bosses at their workplaces? And how do users organize and
  defend themselves against the injustice of these
  algorithmic bosses (e.g. collective resistance)?
  

Selected publications:

Wessel, M., Adam, M., Benlian, A., Majchrzak, A., Thies, F. (2025). Generative AI and its transformative value for digital platforms.
Journal of Management Information Systems, 42(2), 346–369 Link

Benlian, A., Pinski, M., Adam, M. (2025). Team-Enacted Use versus Developer-Needed Use of Agile Practices: How Perceptual (In-)Congruence and Team Feedback-Seeking Shape Developer Well-Being. Information Systems Research
Link

Wendt, C., Kosin, D., Adam, M. & Benlian, A. (2024). Sustainable energy consumption behaviour with smart meters: The role of relative performance and evaluative standards. Information Systems Journal
Link

Adam, M., Kosin, D., & Benlian, A. (2024) From Detractors to Enhancers: Harnessing the Power of Ad Customization for User Engagement on Media Websites. Journal of the Association for Information Systems
Link

Adam, M., Lins, S., Sunyaev, A. & Benlian, A. (2023). The contingent effects of IS certifications on trusting beliefs. Journal of the Association for Information Systems
Link

Adam, M., Croitor, E., Werner, D., Benlian, A., & Wiener, M. (2023). Input control and its signalling effect for complementors' intention to join. Information Systems Journal, 33(3), 437-466
Link

Roethke, K., Klumpe, J., Adam, M. & Benlian, A. (2023). Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations Decision Support Systems, 131, 113268
Link

Wessel, M., Adam, M., & Benlian, A. (2019). The impact of sold-out early birds on option selection in reward-based crowdfunding Decision Support Systems, 117, 48-61
Link