Innovation und Entrepreneurship - Dein Fahrplan zum erfolgreichen Gründen
In addition to students of economics, this course is explicitly aimed at students of the UMG.
This course promotes interdisciplinary collaboration and creates a framework in which participants from different
disciplines can develop digital business models together.
The course can be attended by both Master's and doctoral students.
Type of Course:
Seminar + Excercise
Term:
Every winter term
Target Group:
(Doctoral) students of the University Medical Center Göttingen (UMG), business informatics, economics and related disciplines (e.g. psychology)
Language:
Seminar slides in English, German mainly for the other language of communication
Recommended prior knowledge:
none
Admission requirements:
none
Examination performance:
Presentation (3 x approx. 5 minutes per person plus discussion) with written elaboration (business plan with max. 20 pages per person) in group work
Credits:
6
Learning Objectives:
In this course, students develop, test and expand their own or
given ideas for IT-based business models, which they present in presentations
(“Business Pitches”) and record in a written elaboration (“Business Plan”) - optional for possible IT-based start-ups after graduation.
As part of the lectures, general business model basics
(i.e. theories, concepts, practical applications) are first introduced or repeated.
Subsequently, the specifics (including the role of technologies, success factors) of
digital business models are taught. “Digital business models” are deliberately defined broadly:
The online sale of physical products, for example, is included, as are platform,
cloud and AI services; technologies, e.g. from agriculture and medicine (e.g.
pacemakers, sensors) also fall into this category; the planned opening
of a simple city center kiosk, on the other hand, does not.
The special features of business models based on
innovations in the life sciences (e.g. medicine, agriculture), the
computer sciences (e.g. AI, data analysis) and their interdisciplinary overlaps
(e.g. biotechnology, medical informatics) are then conveyed.
As part of the course, various contemporary
methods for idea and product development (e.g. design thinking and digital
innovation) are presented. The findings derived from these methods are continuously incorporated into the
development of the students' own ideas about IT-based business models.
Against the background of the content taught, the lectures are supplemented by
exercises in which IT-based business models are illustrated, reconstructed and
evaluated, e.g. Facebook, Amazon, Google/Youtube, Dropbox, OpenAI.
The exercises are also used to reflect on the ideas and develop them further.
After successfully completing the module, students can:
systematized
implementation of IT-based business models
plan
Contents of the project seminar:
Business Model Canvas)
in the areas of digital platforms, artificial intelligence and smart services)
thinking and digital innovation)
Contents of the exercise:
General information:
Participation in the kick-off is mandatory for obtaining a place in the event. At this the allocation procedure, contents of the event and the succession procedure will be explained. By attending the kick-off at, you have not yet secured a place on the course. The number of participants is limited to 20 students.
Winter Term 2025/26
Time:
tba
Room:
tba
Time:
Wednesdays, 14:00 - 16:00
Room:
1.201 (Waldweg 26, Altbau) (Campus Map)
Time:
Wednesdays, 16:00 - 18:00
Room:
1.201 (Waldweg 26, Altbau) (Campus Map)