This article identifies and explains four transformative mechanisms of Generative AI for digital platforms:

Intelligent Automation: Transforming frontier resources from passive interfaces into active, intelligent facilitators of value creation.

Democratization: Systematically lowering the barriers to participation in platforms and reshaping the way network effects work.

Hyper-Personalization: Enabling dynamic, individual adaptation of platform content to create highly personalized experiences.

Collaborative Innovation: Generative AI as an active participant in shared value creation through continuous feedback loops.

You can find the specific article as Open Access here: www.tandfonline.com



This publication is one of many works by the Chair focusing on “(Gene)AI and its transformative impact”.

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